More than half of Finns want to add more plant-based food in their diet

Eating plant-based is of particular interest to young people, according to a study by WEGAN in collaboration with Taloustutkimus.

According to a survey commissioned by WEGAN, Finns would like to increase their consumption of vegetarian food.

Today, the diet of Finns is quite meat-based. According to the recent study, only about one in ten of the Finnish population are vegetarians or vegans.

However, more than half – 54 per cent – of Finns answer in the affirmative to the question “would you like to increase the proportion of plant-based food in your diet?” 30% answer “no” to this, and the remaining 16% are either already vegetarians or vegans or can’t say their position.

– The study shows that vegetarianism or veganism is not the opposite of being a “tough guy” in any way, as men have almost as many supporters of plant-based food as women, says Juho Rahkonen, Research Director of Taloustutkimus.

Plant-based diet, such as vegan fast food, is of particular interest to young people. Nearly 80 percent of those under the age of 25 are interested in eating vegan food if it were readily available, for example, as fast food.

– During the Summer, we have noticed that, for example, wraps and smoothies are suitable for many mouths. Encouraged by the research, WEGAN’s global community and chefs will continue to develop climate-friendly vegan food that is suitable for flexitarians, says Ilkka Hynninen, WEGAN’s founder.

The economic survey interviewed 1,100 people from 23 to 26 July 2021. The survey was conducted on an Internet panel, and the sample represents the Finnish population (15 years of age and older). The results were weighted according to age, gender, and place of residence to correspond to population statistics. The margin of error is 2.5 percentage points in either direction.

We are excited to present the outcomes, find them here!